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Tuesday, 9 March 2010

Is your blog focused???

It is very easy for your blog to go off focus, I am as guilty of this as anyone. It helps to have a clear idea of who you are writing for. You need to remember his and work out what you then want to say to them, for example this blog is intended to my clients and potential clients useful information for their businesses, things that are going on locally that are relevant to them and also give them an insight into me and what interests/stimulates me.

This last point may seem a little frivolous, particularly when I have talked about my love of shoes on here (see this post), but it tells you about my personality and you may even then recognise me from my shoes should we meet in future (believe me, this has happened!). People do business with other people and this is one way in which you can find out about me as a person.

So to keep your blog focused:
  • know your audience
  • know what you want to say to them
  • being a visual person I also like to use Wordle's (above is my one for February) - they highlight the most frequently used words on your blog so you can see at a glance if you are staying on topic
  • periodically re-read and re-evaluate  your blog (as I am currently doing) to see if that's what you want to talk about, is relevant to your audience and whether you need to change it.

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