Is your blog focused???

It is very easy for your blog to go off focus, I am as guilty of this as anyone. It helps to have a clear idea of who you are writing for. You need to remember his and work out what you then want to say to them, for example this blog is intended to my clients and potential clients useful information for their businesses, things that are going on locally that are relevant to them and also give them an insight into me and what interests/stimulates me.

This last point may seem a little frivolous, particularly when I have talked about my love of shoes on here (see this post), but it tells you about my personality and you may even then recognise me from my shoes should we meet in future (believe me, this has happened!). People do business with other people and this is one way in which you can find out about me as a person.

So to keep your blog focused:

• know your audience
• know what you want to say to them
• being a visual person I also like to use Wordle's (above is my one for February) - they highlight the most frequently used words on your blog so you can see at a glance if you are staying on topic
• periodically re-read and re-evaluate  your blog (as I am currently doing) to see if that's what you want to talk about, is relevant to your audience and whether you need to change it.

Great visualisation tool

This is today's Wordle for this very blog!!!!

Wordle is a wonderful visualisation tool that I have been using for a little while. It creates beautiful word clouds from any web page or text that you want. The more prominent the word the more often it has been mentioned.

It's a great, visual way to check whether you are on topic and staying focused on what you're blogging about and I think my key words of work, business, VA and people are bang on topic....although I may have to work on not saying 'just' quite so often...and maybe shoes too. I do a wordle every month to make sure I'm just about in the right area which I will be posting on my Facebook fanpage here, if you'd like to check up in me! Please let me know if you think I ramble too much!!

Think I'll check my Twitter stream too now although I'm not entirely sure what that will throw up!!!!